ZIRCA, an India Digital Solutions firm, is expanding its existing partnership with Microsoft’s Bing. Apart from display ads, ZIRCA will also act as Bing’s sales partner for search advertising sales in India.
Bing is growing at a tremendous pace in India. Google has long been the staple in the country when it comes to search engines, but Bing is coming into its own lately. In fact, Bing grew over 70% in the last two years to gain an effective 6% market share; one in every seven searches in Asia use it. Despite a lot of its features being restricted to US, Bing seems to be gaining traction worldwide.
Given the potential of growth in the Indian subcontinent, this could well turn out to be an important alliance for Microsoft. Grant Watts, Regional Director of APAC, Microsoft Search Advertising explained:
“Bing’s increasing popularity in India, especially among well-informed audiences, provides the perfect catalyst for marketers to engage with a large, diverse population.
ZIRCA’s strong heritage in providing smart advertising and marketing solutions to brands with great strategic frameworks will support our mission of increasing our presence in the Indian market and deepening our relationships with customers in the country.”
Bing Ad Network brings the power of Bing’s reach, which ranges from AOL to Yahoo to Apple’s Siri, to consumers and advertisers alike. People use Bing without actually realizing it which can make it a useful tool for the advertisers.
Neena Dasgupta, CEO of ZIRCA Digital Solutions, had this to say about the partnership:
“We’re extremely proud to exclusively represent Microsoft Bing in India. We have seen Bing gaining significant momentum and adoption among the Internet users in the country and a major uptake amongst brands for their domestic and international search marketing. In the last six months, we have seen a significant 150 percent growth in wallet share... This win fortifies our relationship with Microsoft, further demonstrating our expertise in bringing successful digital partnerships to India,”
Karan Kumar Gupta, Managing Director, ZIRCA added:
“We are delighted to partner with Microsoft Bing search advertising business in India. This partnership will provide advertisers and marketers with a unique opportunity to make the most of this innovative global search platform. Additionally, it will also help us understand how search is powering next-generation technology solutions,”
ZIRCA provides digital media and content solutions to advertisers in Asia.