Amazon has announced that it is discounting Prime membership for low-income US residents that are receiving government assistance with a EBT or Medicaid card. The company hopes to tap into a market which finds Prime membership costs too prohibitive.
The discount will knock a massive 50% off of the total cost of Prime, bringing the price down from $12.99 to $5.99 per month. Over the course of the year, this will save customers $84. Amazon Prime offers customers several perks including free delivery on millions of items (including groceries), plus access to a selection of online films and TV shows at no extra charge.
This is just one of several moves that Amazon has taken to encourage
the poorer members of society to get onto its platform. The first step was to allow customers to pay on a monthly basis instead of paying out one large payment on a yearly basis; an R.W. Baird study found that this move saw Prime membership growth become the strongest in households making less than $50,000 per annum.
When you sign up through this method, you will have to provide details and a copy of your valid government assistance program card, such as an EBT or Medicaid card, and the first 30 days are free, after which it'll cost $5.99/month. You can quit at anytime during the free tr
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