Earlier this month, Apple unveiled the iPhone 6s and 6s Plus - and while both handsets look rather similar to their immediate predecessors, they're packed full of new features and improvements. The latest devices officially went on sale three days ago - although pre-orders have been open for longer - and today, the company revealed just how popular they've proved to be.
Despite only being available in a handful of launch markets, Apple has sold over 13 million of the new iPhones so far - a new record, just three days after going on sale. Over 40 additional countries will be able to get their hands on the devices from October 9, expanding to more than 130 markets by the end of this year.
To put that sales figure into a broader context, it took Microsoft three months to sell 8.4 million of its Lumia handsets; and BlackBerry - which has just confirmed that it is launching an Android flagship - sold just 800,000 smartphones during its last quarter.
Meanwhile, the iOS 9 update continues to roll out to several generations of Apple's earlier mobile devices - and that release too has broken company records. Apple announced last week that a staggering 50% of all eligible devices had upgraded within the first 72 hours of availability; by comparison, it took a full year for iOS 8 to reach 87% adoption.