If youre anything like me, you probably get fed up with your traditional TV subscription, whether its satellite, cable or whatever. You end up getting forced to pay exorbitant sums of money to access hundreds upon hundreds of channels populated entirely by 24 hours of total crap. Personally, I probably watch 15 channels regularly, and thats stretching it. My subscription includes 300 or so, and if I try to go for a cheaper option with fewer channels, I end up losing one of the few that I actually like.
Want a better solution? Theres terrestrial TV. Its kind of like a surprise party bag, since youre never really sure what youll get. If youre lucky, youll end up with the major networks, plus a few channels that show "50s era public domain westerns. The History Channel (not to imply that they a actually show any history related programming these days)? Polemic cable news? Movies? Forget about it, its not happening.
Your other option is the Internet. Thats the modern way of things, so it should be awesome and really convenient, right? Wrong. First off, youre confronted with the huge question of piracy or legality. Sadly, piracy tends to be the superior (but even less convenient) option, but I wont even go there – Im just pointing it out because its just downright shameful.
The legal offerings are pretty slim pickings. Hulu is nice to catch that episode of The Simpsons you missed, and Netflix is good for mainstream movies and old shows on demand. Sadly, you end up missing a lot of the things you like about TV - believe it or not, you might actually find that you miss that exercise known as channel surfing.
Thats kinda weird when you think about it. Sometimes we think of channel surfing as being the bane of traditional TV, that on demand is the ultimate solution. Yet if its taken away from us, we realize its a really great system of discovery. There are certainly times when on demand is better - when I watch a movie, its usually something Ive been planning on watching for a while, or when I miss a show that I really like. But thats where it fails; so far our options for on demand TV have either been very expensive, very limited, or both, and theyve all lacked a really great system of discovery.
And that brings us to my solution. What we need right now, to revitalize television and bring it in line with the 21st century and the digital revolution, isnt really all that radical. So far, all of the really successful digital services - which have really been limited to music so far - have succeeded by trimming the fat off the media and giving people what they want, without shoving anything else down their throat. Two examples of really great services are iTunes and Spotify.
iTunes and Spotify have been successful because they combined the advantages of traditional media while letting go of all the baggage. iTunes redefined music by making it possible for people to pick and choose only the music they liked, essentially destroying the beloved (or loathed) album format. Instead of being forced to buy ten tracks of junk to get one good one, you could just buy that one good song and forget about the rest.
Spotify took much the same approach by drawing on a traditional medium – radio – and letting people sample music for free while listening to advertising, but with the added ability to pick what you wanted to listen to.
TV needs to undergo the same kind of not-so-radical revolution. I think that the best TV service will be the one that doesnt throw out the good things about TV along with the bad things – the business model needs changing way more than the way it actually works. People were buying music and listening to music for free (with advertisements) long before iTunes or Spotify. Aside from making everything digital, they do a pretty good job of mimicking traditional mediums, sans the baggage. And that brings us to what really needs to change in the TV business.
The model of forcing users to buy hundreds of channels to get access to the few that they want needs to go, just like the lackluster album before it – not that there werent a few good ones. Instead of treating TV like films, which you almost always plan on watching, lets treat it like TV, which you usually dont plan on watching.
One of the great things about digital music is that you can pick the songs you want to listen to without paying for the ones you dont. So lets do the same thing with TV – dont make me pay for Bloomberg and C-SPAN just so I can watch National Geographic. TV channels (or we could compromise and go with whole networks, which would probably be easier to achieve) could operate like apps, laid out on the screen with big, beautiful high res icons.
When you open one of those, instead of being confronted by on demand shows at exorbitant prices or previews of shows you can watch on "regular" TV, you would see live TV. I dont think theres really anything wrong with how TV works, so lets not mess with it. Trying to fix things that arent broken usually doesnt turn out very well.
On demand services could still exist as the digital equivalent of buying a series on DVD, but subscriptions on a channel per channel basis would become the normal way of viewing TV. Youre still paying a bill, but itll be much cheaper since youll only be paying for the networks or channels you want to watch. The networks really dont have anything to worry about here, either.
Youll still be paying for their services, assuming that you actually want them, and youll still be seeing their ads, its just that youll be doing it without any of the baggage. In fact, the only real loser here seems to be the service providers – more on that later.
I know Im not the first person to propose a system like this. It seems pretty clear to me, but Ive also noticed that a lot of people either dont like it or havent thought of it. The only thing keeping it from becoming a reality is the TV industry, a combination of the networks, who want you to buy all of their channels, and the service providers, who depend on your doing so to survive.
I think the only way the networks will change is if they become really desperate, because thats how companies work; theres no talking any sense into "em, even when they really dont have anything to be afraid of. The day they become really desperate couldnt come sooner.
And what about the service providers? Well, they would undoubtedly die, but thats really not a bad thing. Im sure that if the day finally does come, and I hope it does, they will end up saying that the new business models will destroy the economy, as they go out kicking and screaming. Sure, some people will lose their jobs, but those jobs will be more than replaced by the new industry that arises.
If dinosaur businesses like cable and satellite companies had their way, wed all still be talking on telegraphs and driving wagons. Its kind of like natural selection; better services come around and eat up the old, clunky ones, and its the old, clunky ones for being old and clunky.
Maybe Im wrong about what people want out of their TVs. This is just the kind of service that I would want to use myself if I could create it. If I havent been creative enough, if Ive overlooked some other gripe that people have with their TV service, then Im sorry, but Id love to hear some of your thoughts about it. So feel free to comment below, and tell us what you think. Hopefully someone with enough clout to make the networks take heed will see this as an opportunity.
TV is Happiness image courtesy of Duke University, broken TV image courtesy of Cincinatti Living Online. All logos are the property of their respective owners.