EE, the UK's largest mobile network operator, has announced that it is discontinuing its customer account management app on two major platforms, as users shift their focus to the dominant Android and iOS ecosystems.
The My EE app now displays a notification alerting users that the app will no longer work on Windows or BlackBerry phones:
My EE app for Windows and BlackBerry
We're sorry. If you have a Windows or BlackBerry phone, you'll no longer be able to manage your accounts via the app. Don't worry! You can upgrade, check your bill, see your usage, top up, get add-ons and more online.
In addition to directing those users to log into its website on their devices, EE suggests that Windows phone users should also pin the website to their Start screens.
EE joins a growing list of major brands that have abandoned Microsoft's mobile OS in recent months, including Amtrak, eBay, Delta Air Lines, Samsung Smart Things and Runtastic. Last month, Microsoft-owned Mojang announced that it will no longer update Minecraft: Pocket Edition for Windows phones.