Today, Apple officially makes its iPhone Xs and iPhone Xs Max available to the public. Over the years, the company has made things easier for its customers by allowing its products to be pre-ordered online and delivered the same day of release. But for those that enjoy the sporting aspect of a new Apple product launch, you can still head down to your local store and partake in some urban camping.
Huwaei recently took advantage of this by passing out power banks to those in line at Apple Stores. The gorilla marketing campaign occurred outside of Apple Stores in Singapore, where 200 people were treated to the company's Supercharge power banks. Of course, the firm kept things cheeky, with the packaging of the power banks offering an important message: "Here's a power bank. You'll need it. Courtesy of Huawei."
This isn't the first time the company has gotten cheeky with Apple and it probably won't be the last. Despite being exiled from the United States, the company has kept its momentum going by focusing on other regions and offering a dizzying array of handsets. Huawei will launch its flagship Mate 20 series of devices on October 16 in London.