Following the massive scaling back of its mobile hardware business last year - and the resulting crash in its handset sales, which plummeted by 71% last quarter - Microsoft has been reducing its Lumia-related social media presence.
In April, it shut down its @LumiaVoices account on Twitter, which it described as the "home of people who do wonderful things with technology" in the Windows phone community. Today, it signalled the closure of its @LumiaHelp support account.
The account promises "global help from Microsoft technical experts for Lumia and Nokia-branded devices", but from September 1, 2016, it will no longer be available. Instead, the company is advising users to follow its more generic @MicrosoftHelps global account, which provides customer support for all of its products.
Microsoft is also closing its regional Lumia accounts on Twitter, such as @LumiaUK and @LumiaIndia. Followers of those localized accounts are now being encouraged to follow the global @Lumia account, a change that was signalled earlier this month by @LumiaUS.
The changes are also affecting non-English regional accounts, as you can see in the tweet below from Microsoft Spain:
Microsoft says that it's merging its accounts "to help us become a part of the international, larger, Microsoft family... so that everything can sit under one, unified, global page".