Nokia came up with Lumia brand name in one day

Nokia Lumia 800 was the first Windows Phone device from the company.

Since October 2011, Nokia has been releasing its Windows Phone products under the Lumia brand name. But a couple of months before the announcement of the Nokia Lumia 800, the company was still trying to figure out what the brand name for their new phones should be.

Nokia CEO Stephen Elop is quoted in a new article on Reuters that he wanted the team to quickly come up with a name because he didn't want this issue to be delayed, which is something that he saw was a problem overall at Nokia. He said, "Why wait till tomorrow or next week? We could make the decision today. And we did."

Elop's handling of the Lumia brand name decision may seem like a small thing, but it's indicative of his leadership style ever since he was named as the leader of the company in 2010. The article states that since he's been in charge, Nokia has been making faster decisions and, as a result, releasing new products quicker, such as today's reveal of the Nokia Lumia 625 and last Friday's launch of the 41 megapixel Lumia 1020.

Elop said that Nokia spent 22 months on the now discontinued N8 smartphone, which was in development before he took over as CEO. That kind of time to create a product is no longer tolerated under his leadership. He said, "A number of our Windows Phone products are on six to eight month delivery cycles. We are moving so much faster."

Elop is also not averse to helping individual customers with their Nokia products. The article states that Elop directly answers between 10 to 20 customer emails every day.

Source: Reuters | Image via Nokia

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