Today, Microsoft announced that it's once again expanding its partnership with Salesforce, one of its chief competitors. Salesforce will be using Azure for its Marketing Cloud, and it will also be building integration between its Sales Cloud and Service Cloud, and Microsoft Teams.
The two companies say that these changes will offer new growth opportunities to customers. With Azure, Marketing Cloud has more room to scale, and it will allow customers to expand globally at a quicker pace. It should all offer better customer onboarding times, according to the announcement.
"In a world where every company is becoming a digital company, we want to enable every customer and partner to build experiences on our leading platforms," said Satya Nadella, CEO, Microsoft. "By bringing together the power of Azure and Microsoft Teams with Salesforce, our aim is to help businesses harness the power of the Microsoft Cloud to better serve customers."
The new Microsoft Teams integrations won't be available until late 2020, and Microsoft says that this will build on top of existing solutions that are already in place. For example, Salesforce's integration with Outlook has hundreds of thousands of monthly active users.