You know you've made it as a musician when you're all the rage in Germany; just ask the "Hoff" how it's working out for him, he's somewhat of a superstar over there.
Now, HTC in all its glory and wisdom have decided to take on the likes of Apple's Dr. Dre and Samsung's Jay Z -- superstars in their own right -- with a rapper we had difficulty finding a Wikipedia page on, but according to 9to5Mac, the guy, named The UnDisputedDoc.G, is a "broke rapper from the 80's."
The rap, which can be seen below, is called "Hold the Crown" a clever acronym of 'HTC' (see what they did there!) and for those that can't watch at work, even features an '80's' feel to the video with the title card slightly bumping up and down and side to side at the start of the video.
Luckily HTC's build quality probably can't be compared to the overall feel of the video itself, which features adults dressed up like a Samsung Galaxy or iPhone being shoved by an equally donned HTC guy, who totally rules, bro.. even technical specs are dropped throughout the rap, terms like 'Duo Sensor' and 'Gorilla Glass 3' with HTC CEO, Peter Chou looking on menacingly in parts of the video by use of an inserted image of him.
Anyway, you can totally see it for yourself below so we don't have to watch it a third time to add in details we possibly missed.
The kind folks over at Engadget even ripped the lyrics for your enjoyment, which we included below.
Y’all can’t be serious man.
Y’all trying to fight us now?
You know what I’m saying?
It took you six years to get what we got in two years!
You don’t know who we be?
And we about to say it loud.
HTC, we hold the crown,
Word to Peter Chou.
Biting our frame, but you’ll never steal or take away our name, baby,
look at here, and listen.
You’re smartphone scared,
They don’t want to clash with a Titan,
They saw that M8 debut,
They became enlightened.
Where I’m from, you don’t ever get respect for biting.
HTC One M8 is the best,
You are all invited.
Your phone was all glass,
Why you changed your tune now?
Your chip is slower,
But you’ll never touch our BoomSound.
More than a few clowns stole what we originated,
We own the universe, your Galaxy is overrated.
It took you copycats six times to get it right,
My One M8 is far too great, you’ll never touch this light
Gorilla Glass 3, Duo Sensor, dual speakers,
HTC is MVP your smartphone’s on the bleachers,
Internal battery strong,
But if my power’s low,
I stay alive with Extreme Power Saving Mode,
Make like the nerdy bloggers
Put it in your pocket now,
HTC cannot be beat,
Help me say it now!
I say it loud,
You know that we hold the crown,
The greatest smartphone ever created baby,
Far too great for y’all competition,
So stop, look and listen,
I say it loud,
We hold the crown,
My word to Peter Chou.
We don't expect a trend of rap responses to evolve from this by Apple and Samsung, but stranger things have happened.
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