For all the talk of a recession and financial hardships, consumers are still speaking with their wallets this holiday season. Figures released by comScore show that this holiday season has been the most successful for online trading ever, with figures all up at least 11% on the same period last year.
The most recent working week has seen spending pass the $1 billion mark, with Green Monday’s sales totalling $1.275 billion. In case you don’t know, Green Monday is similar to Cyber Monday, but is the last Monday before Christmas where there is at least 10 day remaining before December 25th hits.
Gian Fulgoni, comScore chairman, has said:
This past workweek saw four days surpass the billion dollar spending threshold during the heaviest five-day online shopping period on record. With this most recent week in the books, the peak spending period may now be in our rear-view-mirror – but the online holiday shopping season is not over yet. We should have one more headline day on Free Shipping Day this Monday the 17th as the procrastinators among us scramble to order gifts in time for Christmas next week. For the season-to-date, the growth rate based on corresponding days last year is 13 percent. But, with two extra shopping days between Thanksgiving and Christmas this year, we still expect that the full season will realize a growth rate well north of 13 percent.
The Thanksgiving period sparked the most lucrative days in online shopping history. With seven out of ten days in the history of online shopping in the US populating the top ten days, up to December 14th, comScore expect the high level of spending to continue right up to the Christmas break.
With everyone trying to bag a bargain on the run up to Christmas, either for themselves or loved ones, it seems that online shopping is proving to be the most bountiful for consumers again. Long may it continue!
Source and Images: comScore