Amazon has announced that its Project Zero anti-counterfeit tool is now available in seven more countries including Australia, Brazil, Saudi Arabia, Singapore, Turkey, and the U.A.E. Project Zero combines Amazon’s “advanced technology, machine learning, and innovation” with brands’ knowledge of their intellectual property to crack down on counterfeit products.
By using Project Zero, over 10,000 brands including Arduino, BMW, ChessCentral, LifeProof, OtterBox, Salvatore Ferragamo, and Veet can ensure that customers always receive authentic products when using Amazon to do their shopping. This, in turn, may encourage customers that have had a positive experience to come back to Amazon to shop in future.
Discussing the product, Dharmesh Mehta, Vice President of Worldwide Customer Trust and Partner Support at Amazon, said:
“Amazon is committed to protecting our customers and the brands we collaborate with worldwide. Project Zero has been a leap forward in protecting brands, especially for those that use all three of its components.”
Businesses that are enrolled with Amazon Project Zero and have an existing trademark in one of the new countries will automatically be able to use Project Zero in these areas. If you’re a brand on Amazon that’s not yet using Project Zero, you can learn more and sign-up on the dedicated page.