When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Huawei's MateBook shows up at the party with the iPad Pro in new commercial

At the beginning of August, Apple published an ad for the iPad Pro called "What's a Computer?" The ad pretty much implies that since the iPad has a keyboard and a touchscreen, it's a computer (which should make you ask why Macs don't have touchscreens).

Microsoft then fired back a couple of weeks later with an ad called, "What's a computer? Just ask Cortana". The fun part of that one is that Cortana gently mocks the iPad Pro as it can't run "full" Office apps. Instead, it can only run the mobile Office apps; you know, the same ones that Microsoft went on-stage to show off when Apple launched the 12.9-inch iPad Pro.

Today, it's Huawei's turn to take a jab at Apple. In the ad, the company's MateBook brags about its fingerprint sensor, stylus, sixth-generation Intel processor, and the fact that it's lighter than "this" iPad Pro. Siri responds, "Uh oh." Cortana speaks up at this point to hijack the conversation from Siri.

It's worth questioning whether this ad was called for. Microsoft responded to Apple's video with one of its own, but Apple didn't fire back. Continuing to make ads that mock another company's video seems a bit odd.

Report a problem with article
Next Article

iPhone 7 Plus unboxing and first impressions

Previous Article

Microsoft announces Office Mobile Insider build 17.7369 for Windows 10

Join the conversation!

Login or Sign Up to read and post a comment.

35 Comments - Add comment