LG adds XBOOM Go and Google Assistant-powered XBOOM AI ThinQ to its XBOOM audio line-up

LG has announced that it will be showing off the XBOOM Go portable Bluetooth speakers and XBOOM AI ThinQ smart speakers at IFA 2018 in Berlin. The new products will join the firm’s XBOOM audio line-up which already consists of mini components and all-in-one products. The XBOOM Go comes in three variants, the PK3, PK5, and PK7, while the XBOOM AI ThinQ comes in two variants, the WK7 and WK9.

Speaking about the new devices, Seo Young-jae, head of the convergence audio and video business division at LG’s Home Entertainment Company, said:

“By expanding our XBOOM brand to include wireless and smart speakers, LG is opening up new possibilities with XBOOM leading our entire home audio business. With Meridian as our audio technology partner, we are confident XBOOM will success in Europe as it has in other regions around the world.”

According to LG, the XBOOM Go is the first wireless speaker that supports Qualcomm’s aptX HD which gives listeners lossless 24bit/576kbps hi-res streaming audio. It also features multi-colour mood lighting as well as Grab-N-Go and X-grip handles for better portability and stability. LG says that the speaker is water resistant making it perfect for the outdoors and it also includes a long battery life.

As for the XBOOM AI ThinQ speakers, they feature Google Assistant and work in a similar fashion to Google Home devices. LG, however, says that the speakers on the device weren’t just an afterthought. LG partnered with Meridian in order to deliver high-fidelity sound, precise vocal definition, and accurate base. The firm said the speakers can “faithfully reproduce sounds recorded in the studio.” The WK7 and WK9 can control Google Assistant-compatible smart home devices as well as LG home appliances with LG ThinQ. While the WK7 is launching in “key markets” right now, the WK9, which features an 8-inch Smart Display, will be released later this year.

LG’s booth at IFA 2018 in Hall 18 will feature the new LG XBOOM products and other home entertainment devices.

Image via LG

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