You may have heard Microsoft execs have been throwing huge numbers around lately. The first one was 100.000 apps in 3 months. Thats what an executive said would be the number of applications in the Windows store only 3 months after the new operating systems launch. Yesterday another such number came up: 1.6 billion. Thats the number of impressions Microsoft expects to get for its Windows 8 marketing campaign. Some of the ads have already been leaked and the rest will be coming in the following days.
I can tell you, its going to be difficult to tune in to your typical popular tv show or sports program and not see a Windows commercial in the next few months.
Thats what Peter Han, VP of Microsofts US OEM division, said a few days ago while talking at the Synnex National Conference, in South Carolina. Explaining to partners and developers that Microsoft is "all in" with their new operating system, Han mentioned that their marketing effort will be extraordinary. According to him, during the next six months Microsofts products and commercials will be everywhere, including TV, online and press.
Skeptics expect Microsofts new OS to have a slow start due to a number of factors, but carpet bombing the media with ads might just help Microsofts case. 5 impressions for every man, woman and child in the US is certainly impressive and well soon see if their efforts will pay off.
You can watch the bit about the campaign here.
Source: The Var Guy