Spotify has gained a considerable following over the past few years, but its main competition, Apple Music, has been steadily catching up. Today, Spotify has announced that it will roll out an improved ad-supported experience for its listeners.
Up until this point, users of the ad-supported Spotify relied on a radio-like stream that didn't really give many options. In order to add more control to its free service, it will now have 15 on-demand playlists, some being unique and curated based on your taste. The service will also become more personalized, asking users about artist preferences when signing up for the first time and based on this information and listening habits, delivering easily accessible playlists on the home screen.
Babar Zafar, who is the VP of Product Development at Spotify states that:
“This is the beginning of an evolution for Spotify and we will continue to make improvements that mirror our customers’ needs. This is not only about giving users a more customized free experience from the day they sign up, but giving them more control over their listening experience so they can easily find and stream their favorites anytime, from anywhere.”
Those that are conscious of their data usage will be happy to know that a Data Saver option will now be available. By switching this on, Spotify will optimize the listening experience while also using less data in the process. The new experience will be rolling out to iOS and Android globally in the coming weeks.