About a month ago, YouTube star Logan Paul got into hot water for publishing a video featuring a blurred dead body in Japan's Aokigahara suicide forest. The YouTuber was reprimanded by people worldwide for being insensitive and posting content that may be disturbing for lots of viewers. In response, even YouTube cut ties with Paul, significantly affecting his revenue stream.
However, it appears that Logan Paul has not learned anything from this ordeal, with his ad revenue being temporarily suspended by YouTube due to his disturbing behavior in videos once again.
In a statement to The Verge, YouTube noted that:
After careful consideration, we have decided to temporarily suspend ads on Logan Paul’s YouTube channels. This is not a decision we made lightly, however, we believe he has exhibited a pattern of behavior in his videos that makes his channel not only unsuitable for advertisers but also potentially damaging to the broader creator community.
While the company didn't go into details about the videos it believed exhibited Paul's disturbing "pattern of behavior" to its advertisers and the public, the YouTuber had reportedly published numerous videos recently which easily fall into this category. These include taking a fish out of water and giving it CPR, tasering a dead rat, and persuading his viewers to take part in the Tide Pod challenge.
As such, it's not entirely surprising that YouTube has decided to temporarily cut off Paul's ad revenue. However, it's currently unknown how much this move will affect the YouTuber. Although reports claim that Paul earns over $1.2 million per month through YouTube ad revenue, he also receives considerable income from selling his merchandise, which he aggressively promotes in his videos. Regardless, YouTube's move against Paul is certainly an interesting one, and likely sets precedent for other content creators who rely on shock value to promote their channels.
Source: The Verge