AMD to launch its own Ultrabook-like notebook design?

Last week at CES 2012, there were a ton of thin-and-light notebooks from various PC makers that were shown off to its attendees. All of them were based on Intel's Ultrabook design specifications. Now Digitimes is reporting that AMD wants some of that thin-and-light laptop action. The story claims that the processor company will be releasing its Ultrabooks competitor sometime in June 2012.

The story, which uses unnamed sources, claims that AMD will offer its Trinity platform, code named Ultrathin, as the basis for its new notebook design. The big difference between AMD and Intel's design is cost. AMD is aiming to have its thin-and-light notebooks priced between 10 to 20 percent less than notebooks based on Intel's Ultrabooks specifications.

The story also claims that AMD is expecting that PC makers such as HP, Acer and Asus will join in and sell Ultrathin-based notebooks based on AMD's design. However, it adds that Intel will still likely dominate the thin-and-light market this year. It predicts 75 different kinds of Ultrabooks wil be put on the market in 2012 compared to just 20 notebooks based on AMD's designs.

AMD's move into this market is apparently causing some concern from some notebook makers who think that AMD's Ultrathin launch could rapidly cut into the cost of Intel's Ultrabooks.

Report a problem with article
Next Article

Rumor: Sony developing Windows Phone product?

Previous Article

Microsoft rated third among global brands in 2011

Join the conversation!

Login or Sign Up to read and post a comment.

14 Comments - Add comment