Apple cuts prices on Power Macs, displays

Apple Computer Inc. on Tuesday cut prices on its high-end Power Mac line of desktop computers and on its flat-panel display monitors amid slumping demand for personal computers.

"What we wanted to do is make the economics of the entire Power Mac system ... approachable to more customers," said Greg Joswiak, vice president of hardware product marketing at Apple.

Apple cut the price of the 1 gigahertz Power Mac G4, which runs at a speed of 1 billion cycles per second, to $1,499 from $1,699. That's the lowest price point it has offered in the Power Mac line since the late 1990s, said Tom Boger, director of Power Mac product marketing. It also lowered its price on the 1.25 gigahertz Power Mac G4 to $1,999 from $2,499, he said.

Apple introduced a 20-inch cinema display model that starts at a price of $1,299 to replace its 22-inch model, and cut the price on its 23-inch screen by 43 percent to $1,999 from $3,499. It also cut the price of its 17-inch Studio model to $699 from $999.

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