Car crazy: Microsoft in the driver's seat

Microsoft wants your next car or SUV to run Windows.

It's no joke. The world's largest software company is revving up to position itself as the largest supplier of software to car manufacturers, with a custom version of Windows CE controlling everything from in-vehicle entertainment to satellite navigation. "We're providing the end-to-end telematic system," says Peter Wengert, an electrical engineer who is now a marketing manager for Microsoft's Automotive Business Unit. Telematics is the auto industry's term for networked cars.

Microsoft is racing to take advantage of what appears to be an inexorable trend toward smarter cars. General Motors says software and electronics already are responsible for more than one-third of the cost of a typical automobile, and an IBM executive predicted this week that the figure will be closer to 90 percent in five years.

News source: C|Net

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