Google brings Data Studio out of beta

Google has today announced that it is making Data Studio generally available. The programme is part of Google's Marketing Platform, and has been in beta since 2016. According to the company, Data Studio is designed to "empower people to identify and share insights from their data" and is closely tied to data held on Google Analytics, Google Ads, YouTube Analytics, Google Sheets and over five-hundred other data sources.

The platform allows "seamless real-time collaboration" with others within the same organisation, and has "rapidly evolved in the last twelve months" according to the AirAsia Group.

This announcement comes after a slew of Data Studio updates this summer readying the programme for wider release. Google stresses that Data Studio's usefulness comes from getting insights from large data sources without needing to write any code and visualising data from several sources. This should help marketers and other professions with creating and sharing comprehensive reports relatively quickly which "inspire smarter business decisions". The service is free to use according to the Mountain View company.

Has Google Data Studio benefited your organisation, or do you think it will? Let me in the comments!

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