Microsoft details Windows 10 rollout strategy and why you may not get the OS on July 29th

Later this month, Microsoft will be releasing Windows 10 to consumers around the world. The OS, which is in the final stages of testing, is expected to be on one billion devices within the next three years.

Microsoft's Terry Myerson has detailed how the company will deliver its upcoming OS to the millions of users who have already registered to receive Windows 10 via the free upgrade promotion.

Starting on July 29th, the final build of Windows 10 wil be rolled out to Windows Insiders in waves and this deployment process will slowly scale up following this date.

If you have reserved a copy of Windows 10, Microsoft will notify you once their compatibility work confirms that the OS will run smoothly on your machine. If your machine is not ready for the OS, due to an incompatible app or driver, in some cases, they will include contact information so you can contact the vendor, and you will not receive Windows 10 until this issue is resolved.

Myerson does state that for most incompatibilities, you will still be allowed to upgrade. Think of this as a proactive approach, as Microsoft knows what drivers/software will cause serious issues with the OS ahead of time and can warn you about these issues and delay the installation.

Microsoft has also created a new sticker program for OEMs as well. The image you see on the right will give you assurance that the machine you are about to buy is ready to be upgraded to Windows 10 out of the box.

For business customers who use volume licensing, you will be able to download Windows 10 starting on August 1st; Windows 10 Enterprise and Windows 10 Education will be available on this date too.

From the post, it becomes clear that not everyone will receive the release build of Windows 10 on July 29th. We will be curious to see if the company will offer enthusiasts a direct upgrade path on this date or if they will force everyone to use the Windows Update process to receive the new build.

Read: Windows 10 Deployment

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