NVIDIAS NV40 is not going to be just fast in shaders and pixels, it will have some additional features that will be interesting to anybody that messes with Video. The video capabilities of NV40 are quite something. It seems that all NV4X generation of cards will feature very attractive video options.
Nvidia wants to promote NV4X generation of chips as the ones with high quality video, complete and ready for HDTV and PVR. High quality video will brought motion adaptive de-interlacing, high quality scaling and filtering, good old video de-blocking and integrated TV encoder.
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News source: The Inq