Sony Withdraws "Racist" Ad

Sony has bowed to pressure against them caused by a recent advert in Holland. The advert depicted a white woman grabbing a black woman by the jaw, and was being used to advertise the new ceramic PSP that has just come on sale in shores over Europe.

"Whilst the images used in the campaign were intended solely to highlight the contrast between the different colours available for the PSP, we recognise that the subject matter of one specific image may have caused concern in some countries not directly affected by the advertising. As a result, we have now withdrawn the campaign," Sony said in a statement this week.

"We further recognise that people have a wide variety of perceptions about such imagery and we wish to apologise to those who perceived the advert differently to that intended. In future, we will apply greater sensitivity in our selection of campaign imagery, and will take due account of the increasingly global reach of such local adverts, and their potential impact in other countries."

View: Gamesindustry.biz

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