You never really think about it, but there is quite a process that occurs when it comes to announcing and then launching a product, while making sure everything goes smoothly. This is more so the case when you are dealing with a huge company like Apple who, year after year, is tasked with shipping out millions of its iPhone, all across the world.
BuzzFeed News was on hand with Apple during the launch of its most recent iPhone 8 and iPhone 8 Plus, getting a behind the scenes look with the firm's Senior Vice President of Retail, Angela Ahrendts. The work starts the night pre-orders open, with numerous Apple employees, including Ahrendts, being holed up in a "war room" that will allow them to see the activity of everyone around the world who is ordering. There is interesting insight revealed in that over half of the order that will come in initially will be from Apple's own Apple Store app on the iPhone.
After the initial night of pre-orders, Ahrendts then takes the time to actually visit multiple stores, getting teams excited about the upcoming releases. When it comes to shipments, Apple has so much volume of product coming through that UPS sets aside a special amount of time just to sort through their products. These packages will eventually arrive to homes, offices, and Apple Stores across the globe. Although this seems quite basic, it is interesting to see the process in action, as can be seen in the video above. The iPhone 8, iPhone 8 Plus, Apple TV 4K, and Watch Series 3 are now available for purchase.