Launches, AdCritic Vows Competition

After two years in development, today launched a Web site where consumers not only can replay current television commercials, they also can get information about companies and their products.

Obtaining agreements from the Screen Actors Guild (SAG) and American Federation of Television and Radio Artists (AFTRA), they will be allowed to legally show commercials on the Web (Unlike's rival, which "operated outside the legal realm"). will be featured on the Windows Media Player Guide, as well as the site, the company said. The relationship with ABC means the commercials playing on the network's shows will be available on

John Atcheson, president, said the idea for started with his frustration with ads. He said he often found himself wanting to know the technical details about a product or the music used on an ad. "There was no place to get this information".

Advertisers do not have to pay for their commercials to be on the site, nor does have to pay, Atcheson explained. He said has two other methods for generating revenue - charging the advertisers for offering consumers up to 10 product links, and selling consumer response data. will have some rivalry though in the near future (AdCritic, which went offline in December plans to relaunch), but until then, it looks like this will be the new place on the web to get your "fill of ads"!

Which is your favorite Ad?

News source: Newsbytes


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