Apple has partnered with Flipboard to offer some of Apple's iBooks through the Flipboard magazine-inspired application on iOS, in hopes of pushing more book sales for keen Flipboard users. Apple wishes to offer its selections of iBooks to the right people, and with Flipboard being a reading application for keen readers, it seems like a logical step towards Apple’s goal.
Flipboard will take 5 percent profit for each of the iBooks sold. We feel it’s a smart move for Flipboard who want to profit, and Apple who want more books sold to readers who do not use the official iBookstore. With this partnership intact, Flipboard seems to be on the right track with offering reading material in a clean, eye-catching and innovative format.
Source: The Next Web