Microsoft hires Disney director to help with Windows 8 campaign

Microsoft knows that to successfully launch Windows 8 to the consumers, you must execute a near flawless media campaign leading up to the platform release. Because of this, Microsoft has pulled in a director from Disney to help facilitate the impending launch.

The information about the recent hire comes from the Register who states that Jay Victor has now been working at Microsoft for nearly a month. Before coming to Microsoft, Jay worked for Disney where he managed brand strategy for family entertainment. At his previous position, his job duties included "market research, business development, product development, creative, and marketing". The Register states:

Victor's initial focus will be Office, Windows, Bing, and Xbox, which the posting said "has accountability for brand stewardship on primary brand(s)." This means that one of Victor's first jobs will be introducing Windows 8, the successor to Windows 7

Victor will have a monumental task ahead as Windows 8 will also be focusing on the tablet market as well. Microsoft recently showed off their tablet interface on video and received generally positive feedback. But having a good interface does not mean the company will have an instant success on their hands as the tablet market is quickly becoming saturated with Android variants and of course, the iPad 2.

The latest information on the Windows 8 RTM release is expected to occur in April 2012 - which is less than a year away. If Microsoft keeps to this schedule, Windows 8 should be available in time for the back-to-school crowd next year, and even be competitive in the slate PC/tablet market during the holiday 2012 season.


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