NeoBytes :) is an occasional feature that takes a step back from the big headlines, to take a look at what else is happening in the vast, scary expanse of the tech world - often with a cynical eye, always with a dose of humor.
With the release of the iPhone X just days away, it only seems natural for there to be crowds lined up in front of Apple Stores. One of the most iconic stores in the United States and perhaps the world is the glass cube that used to be erected outside 5th avenue that is now currently being revamped and under renovation.
To have a bit of fun, the Improv Everywhere team took to the streets of New York and found a similar structure in the form of glass elevator that leads to the subways and modified it to look like an Apple Store. While this might not convince most, the team took things a step further by having 50 people wait in line, and also have folks in Apple's blue shirts to make it more authentic. As you might guess, passers-by were definitely curious, with some of them inevitably being fooled.
To add a cherry on top of the already complex sketch, folks then started popping out of the elevator in celebration that they had purchased something from the store. This was all well and good, but now, its time to rush to the real Apple Store and wait in line for a chance to purchase the iPhone X.