Samsung's 2014 flagship, the Galaxy S5, had a lot going for it, but the market's response to the device was rather lukewarm, and sales ultimately fell short of the firm's expectations. Samsung is currently restructuring its smartphone range to focus more on premium devices and experiences, and its latest flagships seem to be a step in the right direction.
In fact, consumers appear to be rather impressed with the Galaxy S6 and S6 edge so far - less than a week after their unveiling, the company had racked up 20 million pre-orders, a number that has no doubt increased considerably since then.
Samsung acknowledged today that demand for both models has been "much higher" than the company had planned for. On the one hand, that's great news for Samsung, as the devices have apparently exceeded expectations; but on the other hand, it's also a problem that the company needs to solve - customers facing long waits for the handsets are more likely to take their business elsewhere.
Samsung told Reuters that "although there may be some difficulties for the short term, we will do our utmost to secure enough supply for our global consumers."
The launch of the new Galaxy S6 handsets came too late to have a positive impact on Samsung's first quarter financials, but many leading analysts and industry observers believe that the company's fortunes will pick up towards the end of the year.