Apple's special event was the stage for a number of service-related announcements, and Apple TV got a lot of attention. The Cupertino company launched a new Apple TV app and Apple TV+, a subscription service which will include exclusive shows that can't be watched elsewhere. It was also announced that the Apple TV app will be coming to smart TVs.
The new Apple TV app is coming to iPhones, iPads, and Apple TVs in May, and it'll debut on macOS this fall. It's also coming to smart TVs, starting with Samsung this spring. LG, Vizio, and Sony will be getting the app later, and it will even be coming to platforms like Roku and Amazon's Fire TV. Additionally, smart TVs with support for AirPlay 2 can play Apple TV content from an iPhone or iPad later this year.
The app will also offer more freedom when it comes to subscriptions, so you can individually subscribe to any channel you want without also having to subscribe to thing that don't interest you. Apple TV channels include HBO, Showtime, Starz, and more. Plus, any subscriptions you make can be shared with your family through Family Sharing.
Apple TV+, as mentioned above, is a subscription service for original shows on Apple TV. At the event Apple had a range of well-known directors and actors presenting new shows, such as The Morning Show, which will star Jennifer Aniston, Reese Witherspoon, and Steve Carell, and Sea, a show depicting a society where humans have been completely blind for centuries, starring Aquaman actor Jason Mamoa. There's also a new show called Helpsters from the creators of Sesame Street, which aims to introduce pre-schoolers to the world of coding.
Apple TV+ will be available in over 100 countries this Fall, and, naturally, it'll provide an ad-free experience. However, Apple didn't say how much this will cost, nor did the company provide an exact launch date. More information should be available this fall.