Marvel-ous deal for Mforma: multiyear pact with comic book

Earlier today, Mforma and Marvel Enterprises announced the mobile entertainment industry's largest content licensing deal to date. The new strategic partnership between Mforma, a fast-growing mobile content creator based in Seattle, and Marvel, a multimedia company that dominates the comic book-based entertainment market, affords Mforma and publishing partner Activision exclusive mobile rights to almost all of Marvel's comic book and superhero properties.

According to highly-placed Mforma employees, the giant mobile firm plans on leveraging their access to Marvel's popular characters to develop a wide range of commercial mobile content, including games, ringtones, wallpaper, screen savers, and mobile comic books.

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News source: GameSpot

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