Google introduces Social Search

Google has announced the next step in its ever evolving search engine, Social Search.

Google is currently rolling out a test version on Google Labs. The idea is simple, more relevant and personalised search. Imagine searching for New York and finding your friends blog on New York or searching for Florida and finding pictures of Disney World from one of your friends. It makes searching more personal.

All the content is available on the web but what Google has done is surface that content together in one single place to make your results more relevant. Google builds a social circle of your friends and contacts using the connections linked from your public Google profile, such as the people you're following on Twitter or FriendFeed. The results are specific to you, so you need to be signed in to your Google Account to use Social Search. If you use Gmail, Google also include your chat buddies and contacts in your friends, family, and coworkers groups. And if you use Google Reader, Google will include some websites from your subscriptions as part of your social search results.

Google Social Search will be available from Google Labs today.

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