Microsoft CRM Overview

WiNBETA have just posted up a great overview of Microsoft's latest business solution: Customer Relationship Management (CRM).

Improve customer satisfaction, and you'll improve your bottom line. From the first contact to after-sales service, these Web-enabled customer relationship management (CRM) solutions automate day-to-day tasks for sales, customer service, field service, call center and marketing professionals. They'll strengthen customer loyalty, and empower your sales, marketing and customer service teams to work together to shorten sales cycles and increase revenue.

Heres a snippet from their article:

What is Microsoft Customer Relationship Management?

Microsoft Customer Service Relationship is a comprehensive CRM solution that helps midmarket businesses increase sales success, provide superior customer service, accurately forecast sales, and analyze business performance.

Accessible from both Microsoft Outlook® and the Web, Microsoft CRM offers a flexible, scaleable architecture that integrates easily with Microsoft Office, Microsoft Business Solutions, third-party applications, and your business's customer-facing Web site.

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