Microsoft Readies Proprietary Image Format

Microsoft have announced their new image format which is a competitor to standards like JPEG and PNG.
Windows Media Photo is a new file format for continuous-tone still images that surpasses the limitations of existing image formats.

Windows Media Photo supports a wide range of features including:
· Multiple color formats for display or print
· Fixed or floating point high dynamic range image encoding
· Lossless or high quality lossy compression
· Extremely efficient decoding for multiple resolutions and sub-regions
· Minimal overhead for format conversion or transformations during decode

Windows Media Photo delivers a lightweight, high performance algorithm with a small memory footprint that enables practical, in-device encoding and decoding.

News source: MicrosoftWindows Media Photo License

XPS implementations of Windows Media Photo require the Windows Media Photo Device Porting Kit. Contact Microsoft at with XPS WMPhoto License in the Subject field to obtain the Windows Media Photo Device Porting Kit.

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