Microsoft completed its purchase of Nokia's Devices and Services division two weeks ago, but one thing that didn't come along with the transaction was the Nokia name. While Microsoft does have a license to use the brand, it's likely the company wants to move away from it sooner rather than later.
In a new commercial uploaded to YouTube, Microsoft implies just that, showcasing Nokia's storied cellphone history with a Rube Goldberg machine before showing a new Windows Phone device followed by Microsoft's logo, sans any Nokia branding at the end. The commercial is the second for the new Microsoft division, following last week's "Not Like Everybody Else," which also lacked a Nokia logo at the end. In both commercials, Microsoft uses the #morecolorful Twitter hashtag to emphasize the unique appearance of its smartphones.
Microsoft teased the commercial on Vine yesterday, saying "something epic approaches" and that "more" would be released soon.
It's not clear how long Microsoft plans to use the Nokia name, but given the lack of Nokia branding in the commercials, it's possible the change could come within the year. Reports have indicated Microsoft plans to release several phones around the time of Windows Phone 8.1 updates, including one this summer, so it may not be long before a branding decision is revealed.
Source: Nokia (YouTube)