OnePlus had last year launched its premium Smart TVs in India. The lineup met with limited success as the price tag of the TVs were on the higher side. Now, OnePlus has announced that it will be launching two new series of Smart TVs in India early next month.
The new OnePlus smart TVs will "bring a premium experience across different screen sizes to the mid-range as well as the entry-level Smart TV segments" in India. The new TV lineup will be announced on July 2 via an online-only launch event.
As per Economic Times, OnePlus will be launching an entry-level TV series that will be priced around $200 or Rs 15,000. Additionally, it will also launch a mid-range TV series that will be priced around Rs 20,000-Rs 40,000 (~$275-$450). For comparison, the 55-inch OnePlus TV Q1 and Q1 Pro launched last year in India are available for Rs 70,000 ($950) and Rs 99,999 ($1400), respectively. The smart TV market in India is a crowded one with multiple offerings from Xiaomi, Realme, Nokia, LG, and Samsung. So, it will be interesting to see how OnePlus' offering stacks up against the competition.
OnePlus is also expected to launch a budget smartphone, the OnePlus Z, in India soon. It is possible that the company could announce the product alongside its new smart TVs on July 2nd itself.