Here are 90+ new Apple products, features, and other updates from 2025

Apple is now as old as many people"s parents, having existed in the tech world for almost five decades. The Cupertino giant introduces tons of new products and services every year, refreshing its iPhone, iPad, Apple Watch, Mac, and other lineups. It also runs into problems sometimes and publicly apologizes to customers.

One trend we have seen in recent years is that Apple is slowly drifting away from concentrated launches to releasing new products throughout the year. In the past, most of Apple"s launches happened around WWDC or in September alongside the latest iPhone.

Let"s talk about what Apple launched in 2025. It has been a big year for the company, and alongside various expected products, we saw Apple unwrapping its home-baked wireless chips for the iPhone to replace third-party ones.

Here"s a roundup of everything that Apple launched in 2025:

January

Apple Fitness+ features: Apple kicked off 2025 with some updates for Fitness+, bringing new programs for pickleball, strength, yoga, and breath meditation. It collaborated with Strava to offer enhanced integration, showing rich details for Fitness+ workouts, such as episode image, music genre, trainer name, and metrics.
2025 Black Unity Collection: The Cupertino giant unveiled a new Apple Watch Black Unity Sport Loop with a matching watch face, and iPhone/iPad wallpapers to honor Black History Month.
New Apple Stores: January was particularly dry for Apple, as it didn"t plan any hardware or major software launches at the start of the year. However, the company opened two new retail stores: Apple Miami Worldcenter and Apple MixC Hefei in China.

February

iPhone 16e: Apple launched the iPhone 16e ($599) and marked the end of the Lightning connector on its smartphones. It also said goodbye to the "SE" branding, which had long represented iPhones in the budget segment. iPhone 16e lacks MagSafe but features the first Apple-designed cellular modem, Apple C1.
Massive investment in the US: Apple announced a $500 billion mega-investment over the next four years to boost R&D, server manufacturing, Apple TV production, and other initiatives on American soil.
Apple Invites: It"s a new app from Apple that lets iPhone users create custom invitations for friends and family, contribute to Shared Albums, and engage with Apple Music Playlists. Apple Invites supports iPhones running iOS 18 and later, but only iCloud+ subscribers can create new invitations through the app.
Apple TV for Android: While some might still fear the Apple walled garden, enough holes have developed in it. One of the latest ones is the Apple TV app for Android devices, which lets you stream Apple Original movies, TV shows, MLS, and Friday Night Baseball games.
Apple Health Study: Apple partnered with Brigham and Women’s Hospital on a new study analyzing how technology products like iPhone, AirPods, and Apple Watch can improve people"s physical and mental well-being.
Apple Intelligence on Vision Pro: Apple"s suite of generative AI features hasn"t been the biggest spark on the market. But the company is pushing Apple Intelligence across its lineup, bringing it to the $3,499 Vision Pro headset. The rollout of Apple Intelligence occurred in March with the release of visionOS 2.4.
News+ Food: The new Food section in Apple News+ lets you access thousands of recipes, restaurant reviews, and kitchen tips from top publishers and content curated by Apple News editors. Following the February announcement, the section was rolled out to iOS 18.4 and iPadOS 18.4 in April.

March

New Mac Studio, M3 Ultra: Apple unveiled the new Mac Studio at the start of the month, loaded with its freshly-baked M3 Ultra chip, which delivers up to 2.6x the performance of M1 Ultra. The desktop computer features Thunderbolt 5 and supports up to 512 GB of Unified Memory.
M4 MacBook Air: Apple also refreshed MacBook Air with the M4 chip and lowered the starting price tag to $999 for the 13-inch variant. The lightweight laptop offers 16GB Unified Memory in the base model and a new 12MP Center Stage camera.
M3 iPad Air: It"s called Air, but it"s no longer Apple"s lightest. Apple updated the iPad Air this year with the M3 chip, delivering up to 2x faster performance than the M1 iPad Air and supporting hardware-accelerated ray tracing.
11th Gen iPad: Apple"s $349 budget iPad also got a refresh with the A16 chip and 128GB base storage, which is double that of the iPad 10.
Lossless Audio to AirPods Max: Apple also pushed a software update in March to add lossless audio and ultra-low-latency audio to AirPods Max. You can enjoy the top-tier lossless audio for listening, gaming, livestreaming, and music production when the AirPods Max are connected via USB-C cable.
Apple Music: DJ with Apple Music lets you use songs from Apple Music to prepare and play sets on supported DJ software and hardware. Its sibling, Apple Music Classical, got a new web player that lets users play songs directly in a web browser.
What else? Apart from this, the company released a new Apple Immersive Video for Vision Pro, featuring iconic songs from the popular band Metallica. The immersive concert experience was filmed during Metallica"s M72 World Tour, featuring complete performances of Whiplash, One, and Enter Sandman.

April

Apple Watch turns 10: The Cupertino giant is so old that many of its active products are now a few decades in age. Apple Watch turned 10 this year, following its original launch on April 24, 2015. Those who closed all their rings on April 24 this year got a special "Global Close Your Rings Day" limited-edition award and animated stickers for Messages.
Reduced Greenhouse Emissions: In line with its goal of becoming fully carbon-neutral by 2030, Apple announced a 60% reduction in global greenhouse gas emissions compared to 2015 levels. Interestingly, Apple removed the "carbon neutral" label from some of its products later in the year, after facing legal trouble in the EU.
Apple Maps Web: Apple Maps for Web became generally available for everyone after exiting its testing phase in April.
Dolby Atmos for Windows: The Apple Music Windows app was updated to support Dolby Atmos almost four years after it was added to iPhone, iPad, and Mac.

May

Accessibility features: Apple announced a platter of new accessibility features for iPhone, iPad, Mac, and other devices. Building on Eye Tracking, Apple introduced Head Tracking, Accessibility Nutrition Labels, a new Magnifier for Mac, Braille Access, alongside updates to Vehicle Motion Cues and other existing features.
New features in Apple Maps: The home-baked mapping app was updated to show insights, ratings, and reviews from industry expert sources, allowing users to find MICHELIN-starred restaurants, hotels, and golf courses.
CarPlay Ultra: Apple finally debuted its long-awaited automobile upgrade through Aston Martin. CarPlay Ultra integrates deeply with the car"s system and takes over all driver screens, offering dynamic options for the speedometer, tachometer, fuel gauge, temperature, and other features.
Videos on CarPlay: Apple officially made it possible to watch videos on your car"s infotainment screen by announcing AirPlay support for CarPlay (added in iOS 26). For obvious reasons, the feature only plays videos when the vehicle is parked.
Self-Service for iPad: Apple runs self-repair programs for several products, and the iPad was added to the list in May. This means you can get repair manuals, genuine Apple parts, Apple Diagnostics troubleshooting sessions, and rental toolkits for your supported model directly from the company.
Sound Therapy: Apple partnered with Universal Music Group to publish Apple Music playlists that help people Relax, Sleep, and Focus. In Apple"s own words, the Sound Therapy collection "leverages cognitive science" and adds "subtle auditory beats to well-known curated tracks."
Viral Chart playlist: It"s another specialized Apple Music playlist launched in the same month. The Shazam-based "Viral Chart" playlist (updated daily) features trending songs from social media platforms, streaming services, and other sources.
New Logic Pro features: Apple updated Logic Pro for Mac and iPad with new features for beat-making and production, including greater audio fidelity for the Stem Splitter and Flash Capture, which can retrieve and restore recordings a creator may have forgotten to record.
2025 Pride Collection: Apple launched a new Pride Edition Sport Band for Apple Watch, paired with a Pride Harmony watch face and an iPhone/iPad wallpaper.
App Store numbers: Apple saved over $9 billion from fraudulent transactions on the App Store over the past five years. It also revealed that the App Store ecosystem in the US has tripled from $142 billion (2019) to $406 billion (2024).

June

New Software: At WWDC 25, Apple showcased its collection of the latest software upgrades for 2025. One common thread is the new Liquid Glass design language, Apple"s biggest visual update in years, and reminiscent of the good old Windows Vista.
Version 26: The company renamed all of its operating systems to version 26 to further streamline its ecosystem: iOS 26, iPadOS 26, macOS 26, watchOS 26, tvOS 26, and visionOS 26.
New Apps: This year, we got to see some brand new Apple apps: Preview, Apple Games, and Image Playground.
AirPods features: Apple"s wireless earbuds also gained several new features, including the ability to serve as a camera remote for your iPhone/iPad and to record studio-quality audio.
Apple Intelligence features: The AI suite was updated with the new Live Translation feature across Messages, FaceTime, and phone calls. Visual Intelligence can now access a user"s iPhone screen to answer questions.
Apple Music turns 10: Apple"s music streaming service is now ten years old, and the company celebrated the occasion by launching a 15,000-square-foot studio space in Los Angeles for artists and creators.
Child safety features: Apple has made it easier to manage child accounts, shows updated age ratings on the App Store, and allows parents to share their kids" ages with apps to get age-appropriate content.

July

AppleCare One: Similar to Apple One, AppleCare One provides "one-stop support and service" for all Apple products you own for a single monthly payment. It covers up to three devices for $19.99/mo, and you can add more devices for $5.99/mo each.
Apple sues popular leaker: Apple sued Jon Prosser for allegedly gaining access to development builds of iOS 26 (then known as iOS 19). Prosser uploaded several videos to his YouTube channel discussing the unreleased software update.
More legal battles: The iPhone maker won a lawsuit claiming that it misled customers about iCloud+ storage plans. It also sued a former Vision Pro engineer for allegedly stealing trade secrets before joining Snap.
Emoji Game: Apple News+ got a new puzzle called Emoji Game that challenges you to complete short phrases using emojis.
81 Emmy Nominations: Apple"s original content catalog may not be as big as that of Netflix or Prime Video, but it managed to score 81 Emmy nominations for Severance, The Studio, Shrinking, and other shows.
New recycling facility: As part of its $500 billion mega-investment in the US, Apple set up a new $500 million recycling facility in Mountain Pass, California, to process rare-earth elements in partnership with MP Materials.
Manufacturing Academy: Apple also announced a new Manufacturing Academy in Detroit, offering free training and support to American businesses and manufacturers. It focuses on using machine learning, deep learning, automation, and other technologies for the manufacturing industry.
Online store expansion: Apple Store"s website and app launched in the Kingdom of Saudi Arabia in July. The company started offering direct support in Arabic for the first time.
Jeff Williams" departure: Apple announced a major transition in its senior ranks as Jeff Williams prepared to retire. The company appointed Sabih Khan as the new Chief Operating Officer, while Williams shifted his focus to design and Health initiatives until retirement in November 2025.

August

$600 billion investment in the US: Apple added $100 billion to its massive $500 billion investment package announced earlier in 2025. The company also partnered with Corning to manufacture 100% of the iPhone and Apple Watch cover glass sold worldwide in the US.
Update on Blood Oxygen sensor: Apple released a redesigned Blood Oxygen feature for Apple Watch Series 9, Series 10, and Ultra 2 in the US, after the company was banned from selling specific models due to a patent dispute with Masimo.
Apple Cinemas dragged to court: The Cupertino giant sued a US-based movie theater chain operating as "Apple Cinemas" over alleged trademark infringement and wanting to "capitalize on the highly-regarded Apple brand."
New Apple store: Apple is spreading its presence in one of the world"s largest smartphone markets. It opened a new Apple Hebbal retail store in Bengaluru, which is known as India"s Silicon Valley.

September

iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max: September is one of Apple"s biggest months every year when the Cupertino giant refreshes its mobile device lineup. In 2025, we saw the new iPhone 17 and iPhone 17 Pro/Pro Max, which can cost up to a whopping $2,000.
iPhone Air: It"s a new member of Apple"s family and the thinnest iPhone to date. Apple"s senior executives were very confident the device would not bend and embarrass the company as the iPhone 6 did.
AirPods Pro 3: Another highlight of this year"s iPhone event was the AirPods Pro 3, featuring new sensors onboard to track your heart rate during workouts. While these foam-infused earbuds are almost impossible to repair, Apple won"t charge more than it did for previous models to fix them.
Read our detailed specs comparison to find out how the AirPods Pro 3 compare against AirPods Pro 2 and Pro 1.
Apple Watch Ultra 3, SE 3, Series 11: Apple finally refreshed the Ultra and SE Apple Watches after a long dry season. While the Apple Watch Ultra 3 doesn"t require cell towers for two-way communication, the Apple Watch SE 3 has added a wrist temperature sensor, like its pricier siblings.
iOS 26, iPadOS 26, macOS 26, watchOS 26, tvOS 26, visionOS 26: Apple released the respective software updates for different platforms announced at WWDC 2025, alongside a new Apple Sports widget for iPhone, iPad, and Mac.
Read our detailed guides on iOS 26 and 33 small and useful features in the latest iPhone update.
Final Cut Camera 2.0: A major update to last year"s Final Cut Camera app lets iPhone 17 Pro/Pro Max users enjoy advanced video editing features like ProRes RAW and genlock.
New immersive films: Apple announced new Vision Pro immersive video content featuring MotoGP"s Tour De Force, Audi"s Audi F1 Project, and titles from Red Bull, BBC, and HYBE.
Apple Music import tool: Apple"s home-baked music transfer tool went live. It lets you import your song collection from Spotify, YouTube Music, and other services to Apple Music.
2017 MBP goes obsolete: Apple added several old products to its vintage/obsolete lists ahead of the iPhone 17 launch, including the 256GB iPhone 8 Plus and the 2017 MacBook Pro 15-inch.
New Apple Stores: In September, the company set up new bases in Mumbai with Apple Koregaon Park and Apple Ginza in Tokyo.
What else? Apple also opened the Foundation Models Framework to third-party developers. The company criticized the EU"s Digital Markets Act (DMA) by claiming that it reduces choice for EU users by making iOS look more like Android.

October

M5 iPad Pro: The focus shifted to bigger screens in October with the launch of the M5 iPad Pro. Paired with faster storage, the upgraded chip delivers up to 3.5x the AI performance compared to the M4 iPad Pro. The cherry on top is the new N1 wireless chip designed by Apple.
M5 Chip: The newest Apple Silicon is based on its third-generation 3nm technology, featuring a 10-core GPU architecture with a Neural Accelerator in each core to achieve 4x peak GPU compute compared to M4.
M5 14-inch MacBook Pro: Apple unveiled a refreshed 14-inch MacBook Pro powered by the M5 chip, delivering up to 3.5x the AI performance and 1.6x faster graphics than M4.
Upgraded Vision Pro, Dual Knit Band: The M5 chip also made its way to Apple"s pricey spatial computing headset, along with the rumored Dual Knit Band for added comfort and NBA games in Apple"s immersive video format.
Don"t call it Apple TV+: Apple renamed its streaming service from Apple TV+ to Apple TV. While it surprised and confused many users, it makes things simple for Apple, according to services chief Eddy Cue. The company also entered into a five-year partnership with Formula 1 to live-stream races on Apple TV.
Long live Apple Clips: It"s not all about launches. Apple pulled the plug on a lesser-known video editing app called Clips.

November

Digital ID: iPhone users living in the US can create a Digital ID in Apple Wallet using their passport to get verified at airports and other places. However, privacy groups have warned of "unprecedented tracking" and "surveillance."
iPhone Pocket: Apple unveiled a new iPhone accessory that looks more like a sling bag. iPhone Pocket can be used to carry an iPhone and other small items.
3D printed Apple Watch cases: Apple has started using 3D printing technology for Apple Watch cases. This year"s Apple Watch Ultra 3 and titanium Series 11 cases are 3D-printed using 100% recycled aerospace-grade titanium powder.
2025 App Store Awards, Most Popular Podcasts: Apple published the list of the most popular apps and games on the App Store (winners announced in December), alongside the top podcasts charts of 2025. American rapper Tyler, The Creator, became Apple Music"s Artist of the Year.

December

Long Live iPhone SE: Apple added the original iPhone SE to its list of obsolete devices. This means the good old compact iPhone won"t receive any hardware support or software updates from Apple.
John Giannandrea to retire: Apple announced in early December that Giannandrea will step down from his role as SVP Machine Learning and AI Strategy, serving as a company advisor until retirement in Spring 2026. His team has been behind Apple"s machine learning research and foundation models.
New General Counsel: While the iPhone-maker is looking for Tim Cook"s successor, it announced that Jennifer Newstead will take over as Apple"s General Counsel in March 2026, following the retirement of Kate Adams. Newstead is a former legal adviser of the U.S. Department of State and former Chief Legal Officer at Meta.
App Store changes in Japan: It seems the ripple effect of EU laws is reaching other countries. Apple announced several big changes, including support for alternative app stores and billing systems.
More Ads in App Store: Apple is set to introduce additional ad slots within App Store search results starting in 2026. While beneficial for those buying ad placements, it could push organic results further down the list.
Apple Fitness+ expansion: Apple started the year with Fitness+ and is ending the year with the same. In its largest expansion since the service launched, Fitness+ arrived in 28 new markets, including Chile, Hong Kong, India, the Netherlands, Singapore, and Taiwan.

So, these were all the new products and news related to Apple in 2025. There were some fun moments too, when we saw Google mocking Apple for its delayed AI features and Apple"s dig at Microsoft by making fun of the infamous BSOD (Blue Screen of Death).

That said, Apple is expected to unveil its first foldable iPhone and iPad in the coming years. The company might ditch the SIM tray and Face ID in favor of a side-mounted Touch ID for its foldable. Moreover, delayed Siri upgrades have postponed Apple"s rumored Smart Home Hub. Let"s wait to see what Apple has in store for 2026.

Note: This list is not exhaustive and may not include minor updates.

What"s your favorite Apple product from 2025? Tell us in the comments.