Reputed TF International Securities analyst Ming-Chi Kuo believes that the Galaxy S20 will sell less than the Galaxy S10. The analyst says that the camera improvements introduced by the Galaxy S20 series alone are not enough to attract existing customers to upgrade to it.
The Galaxy S20 brings massive improvements to the camera performance over its predecessor. Apart from bigger and better sensors, the device is also capable of recording 8K videos and offers up to 100X Space Zoom. Besides the improved cameras, the Galaxy S20 lineup features bigger displays, battery, and 5G connectivity when compared to the Galaxy S10.
The analyst expects Samsung to sell around 32 million units of the Galaxy S20 in 2020. If this indeed happens, it would be a noticeable drop in sales for the company which is estimated to have shipped around 36-38 million Galaxy S10 units in 2019.
On the flip side, Kuo says that the Galaxy S10 sales will improve and they will make up for the slowdown in S20 sales. When Samsung announced the Galaxy S20 lineup, it also announced a drastic price reduction for the Galaxy S10 lineup which will help bolster its sales this year.
Compared to the Galaxy S10 lineup, the Galaxy S20 lineup is bigger and more expensive. Samsung had a cheap and compact Galaxy S10e model last year which it has replaced with the Galaxy S20 Ultra this year -- the biggest and most expensive variant in the Galaxy S20 lineup.
Kuo is a very reputed analyst in the smartphone world especially when it comes to claims that he makes for Samsung and Apple products. The buzz around the Galaxy S20 series is very strong right now but it is possible that this does not translate into better sales for Samsung due to the higher price tag of the lineup.