Joystiq reports that Apple is taking a dedicated approach to how games are presented in the App Store with the hiring of long-time IGN Nintendo editor Matt Casamassina. Casamassina explains, "In a nutshell, I will be leading the charge for games on the App Store, so whether you browse through iTunes, iPhone, iPod Touch or iPad, the games content you see will be handpicked and organized by me and my team."
Apple’s iPhone, iPod Touch and iPad have seen surprising success on the games front. Although these devices were not launched as direct competitors to entrenched handhelds from Nintendo and Sony, they are quickly proving to be viable contenders. In wake of this, Apple seems to be making a more concerted effort in establishing a true gaming presence with this hiring and the announcement of Game Center earlier this month.
It sounds like Casamassina’s team will be dealing purely with the presentation of the games section of the App Store, but it wouldn’t be surprising to see this group’s responsibilities expand to pursuing developer and IP deals in the future.