Apple today launched ‘Apple Music TV’, a new 24-hour free music streaming service in the U.S. that serves up a constant stream of music videos and other related content such as “exclusive new music videos and premieres, special curated music video blocks, and live shows and events as well as chart countdowns and guests”. The service is being made available on the Apple Music and Apple TV apps.
Apple Music TV can be found in the Browse tab of the apps and premiered this morning with the top 100 songs streamed in the U.S. on Apple Music. The platform also serves as a launchpad for new content. On October 22, the service will stream a celebration of Bruce Springsteen's “Letter to You” album that includes an interview by Zane Lowe, Apple Music’s radio station anchor, and “a special livestream fan event”.
On Friday, October 23, there will be two new “exclusive video premieres” at 9 AM PT that include Joji’s “777” and Saint Jhn’s “Gorgeous”. The company adds that the channel will premier new videos every Friday during that time.
The firm also says in the announcement that its original content like concert films, interviews, and documentaries will also "have a home on Apple Music TV”. The service looks to be aimed at rivals such as YouTube and Vevo. It will be interesting to see how the Cupertino giant expands Apple Music TV and what other content makes it to the platform.