Samsung's The Frame TV gets additional masterpieces thanks to new partnerships

Samsung has announced a deal with Uffizi Galleries, Museum of New Zealand Te Papa Tongarewa, and The Van Gogh Museum, in order to bring art masterpieces directly to customers of The Frame TV. The Frame already had more than 1,000 works available in the Samsung Art Store but this partnership will make available an additional 62 new pieces of art.

Discussing the partnership, Seline Han, Vice President of Visual Display Business at Samsung Electronics, said:

“The Frame has gained global popularity, and we are thrilled to continue to provide consumers with new artworks to enjoy from the comfort of their homes. We strive to redefine how a product can provide value to consumers’ unique lifestyles, and we believe that The Frame does just that. Our latest partnerships and concession will allow users to access even more rare masterpieces to enhance their home décor.”

From the Museum of New Zealand Te Papa Tongarewa, users will have access to works by Anthony Copley Fielding, Frank Edward Clarke, and Johannes Keulemans with works such as Sunset, Hastings, Hypoplectrodes semicinctum 1876, and Three Huia.

From the Van Gogh Museum, users will have access to works by Van Gogh including The Yellow House, The Bedroom, and Sunflowers.

In August, Samsung partnered with Magnum Photos to bring 28 specially-curated photos to the Art Store. The Frame is mainly a TV but when you switch it off to stand by the TV will sip energy to display a piece of art on the grand screen. The Frame is available in several editions with screen sizes ranging from 43”, 49”, 55”, and 65”. Prices start at £999/$1299.99.

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