Apple did not mislead consumers over iPhone water resistance claims, rules court

Since the launch of the iPhone 7 back in 2016, Apple has been touting and heavily advertising the water resistance of its handset. These claims were recently challenged in a class-action lawsuit, which alleged that Apple has been falsely advertising the water resistance of iPhones. Now, a court has ruled in favor of the Cupertino tech firm.

iPhone 7 with water droplets on the back

The lawsuit filed by two plaintiffs from New York and South Carolina claimed that the advertisements about the water resistance of iPhones was nothing but a ruse devised by Apple to charge more for its smartphones as compared to the competition. The Cupertino tech giant has different ratings for different devices which you can view here, but the plaintiffs claimed that the company advertised these in a misleading fashion.

The ruling from U.S. Manhattan District Judge Denise Cote is quite interesting. While the judge admits that the plaintiffs had "plausibly" claimed that Apple's ads were misleading, no evidence could be provided that the company had intentionally overstated its claims. The plaintiffs were also unable to prove that their iPhones were damaged from liquid contact or that they were deceived by fraudulent marketing tactics when they made the decision to purchase their iPhones.

The plaintiffs' lawyer expressed disappointment at the ruling but it has not yet been confirmed if the decision will be appealed.

Source: Reuters

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