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Apple launches podcast analytics tool in beta

One of the largest libraries of podcasts is Apple’s iTunes. Podcast producers definitely want to find out as much as they can about listeners who download content from this source in order to better adjust their podcast. Luckily, Apple has just released a new analytics service in beta, which it announced earlier this year at WWDC.

With the new abilities, podcasters will be able to track people using the Podcasts app in iOS 11 or newer and those using iTunes desktop 12.7 to find out how many devices download the podcast, the total time that the podcast has been listened to, the top countries where the podcast is listened to, and the average time per device. The tracking does protect user privacy because the figures are just general averages and further data cannot be extracted from individual users.

Prior to this, podcasters had to rely on server-side metrics that would show information such as how many times an episode had been downloaded, but with this new tool, more granular information is gleaned. Unfortunately, the information is restricted to Apple’s applications and, unless an API is released that third-party apps can tap into, podcasters may not have a totally accurate picture.

For podcasters wanting to check out their statistics, just head over to the Podcast Connect website where you usually upload and manage podcasts and head into the analytics section.

Source: TechCrunch

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