Apple Store 2.0 launched in Australia [Update]

Earlier this week we reported that Apple was rumored to launch an all new Apple Store design on Sunday just after the 10th anniversary of the opening of the first Apple Store. Well, it’s already Sunday in Australia and indeed Apple Store 2.0 has launched, providing an interesting new take on the retail store experience.

Mac Prices Australia is reporting that with Apple Store 2.0, all paper signs, cards and information have been replaced by fully interactive iPad 2s running an information-providing application, such as the one above. You can now easily view the features, pricing and other information about Apple products through these iPads which seem to be embedded in the wooden store tables.

Additionally, it appears that through these iPads you can press a button to call for assistance from an in-store Apple employee (which they name “Specialist”), similar to what you have in an airplane. It looks like the employees are also wearing special Apple devices on lanyards to respond to these calls, as indicated by pictures on these iPads.

This new store design is not particularly revolutionary, but it does make a store selling tech devices seem that bit more “techy” in the buying experience.

Update: A Japanese website has done a quick video tour of the new Apple Store look. Check it out below:

Image credit: Mac Prices Australia

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