Apple unveiled a host of products through multiple virtual events this fall. The first event in September saw the introduction of new iPad models. The October event was reserved for the new iPhones, while the November event was solely focused on unveiling the ARM-based M1 chip and new Mac devices powered by Apple’s own SoC.
While the new iPhone devices launched later than their yearly schedule, the devices – especially the iPhone 12 Pro series – are reportedly seeing higher than expected demand, according to renowned analyst Ming-Chi Kuo. The report, accessed by MyFixGuide, goes over expectations about the demand for various Apple products through the last quarter of this year and the first quarter of 2021.
The analyst suggests that the demand for the iPhone 12 Pro and 12 Pro Max models are higher than expected, offsetting the lower than expected demand for the iPhone 12 and 12 mini, which led to an overall increase in shipments. Demand for the new iPad Air, Watch Series 6, and Watch SE too are strong, with shipments expected to increase further next year. New technologies like mini-LED displays, 5G support, and more are said to benefit the iPad line next year, whereas improvements in the design and “innovative health management functions” might be on the cards for the firm’s smartwatch offering.
The new M1 powered MacBook models are also reportedly seeing higher demand that initially expected. Additionally, the analyst also reiterates previously reported information about redesigned MacBook Pro laptops expected sometime in the second half of 2021, which will help improve shipment figures further.
Lastly, Kuo predicts that AirPods shipments could flat-line or even decline up to ten percent in the first half of 2021, following lower than expected demand. The possible reasons for the decline include manufacturing hurdles, thanks to the increased focus on producing shared components for the iPhone and the lack of a successor this year. The firm is expected to launch the third generation AirPods sometime in the first half of 2021.
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