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.NET label dropped from Windows Server software

Microsoft is introducing a new branding convention for its server-software products to synch up with next week's launch of Windows Server 2003.

Microsoft's server programs will be sold under the "Windows Server System" brand starting April 24, when Microsoft is set to ship its latest operating system. The shift will affect products that had been marketed under the .Net Enterprise Server label. Dropping the .Net label from server software follows the company's decision earlier this year to do the same with the forthcoming Windows Server 2003 OS.

By creating the Windows Server System naming convention for all its server products, Microsoft hopes to clarify what the .Net name means and to demonstrate the company's long-term commitment to Windows, said Barry Goffe, group product manager at Microsoft's server platform division.

"We unfortunately have not been superclear in the past about what .Net is and what .Net isn't," Goffe said.

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News source: ZDNet

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