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Cancer Group asks Women to be Brazen Online

Canadian women are being asked to bare their breasts online in a brazenly novel campaign meant to keep them cancer-free. Hundreds of women have already uploaded their images -- including at least 20 breast cancer survivors who have had visible mastectomies. "This is a creative, different, bold, a bit in-your-face way of getting young women's attention," M.J. DeCouteau, executive director at Rethink Breast Cancer told Reuters. "I wouldn't be surprised if we get a lot of women doing it." Rethink, a breast-cancer charity for young people, is launching the campaign to try to educate young women about breast cancer to make them more aware, but also to take some of the fear away.

View: Full Story @ Reuters

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