Despite adjustment, iPhone X sales projections may still be too high

Sales numbers for the iPhone X are not looking good. They are looking so bad, in fact, that a recent report from Taiwan suggested that Apple planned to cut its Q1 2018 forecast for the iPhone X shipments for 50 million to 30 million units. One analyst is now saying that number may still be too high.

CLSA analyst Nicholas Baratte told investors in a note today that anything above 35 million may be too optimistic. "We maintain that 2017 fourth-quarter iPhone X volumes were at 30 to 35 million and we are very skeptical that volumes will increase in the first quarter of 2018. This does not reconcile with the expectation of pent-up demand or push-out to the first quarter of 2018 in our opinion: consumers who wanted to get an iPhone X in December 2017 already have it."

The iPhone X continues to be a hot topic for debate among analysts, who can't seem to agree on just what Apple will do, although they all seem to agree that the iPhone X isn't the hot commodity it was expected to be.

Piper Jaffray's Michael Olsen said a company survey of potential iPhone buyers shows that, while people will still want older models in 2018, the newer iPhone 8 handsets and the iPhone X should still get their share of consumer dollars.

While both may disagree on how the newer units will sell, they both concur that a rumored price drop may indeed be Apple's best move to keep customers interested until the next round of iPhones make their debut later this year. Olsen also said he would not be surprised if a "'plus' X-gen model" made its debut sometime before then.

Source: CNBC

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