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Google AdWords Goes Mobile

In a move that further underscores Google's quest for the the online ad dollar, the search company has quietly noted that it is moving AdWords onto its Google Mobile Search product. "If your text ads are eligible to appear on Google Mobile Search pages, they will run for free through November 18, 2007. You can opt out at any time, but you will start getting charged for them on November 19th."

The program will only show ads for sites whose landing pages can display ads on handheld gadgets, and ads with more than 70 characters are adapted so that only the headline and URL are displayed when the ad appears on a mobile browser. A Google spokesperson declined to comment further. But the news comes in the wake of a report from The Kelsey Group that claims the online ad market will grow at a compound annual growth rate of 112 percent through 2012.

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News source: eWeek

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